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Spec work kills: Don’t work for free

Toronto agency Zulu Alpha Kilo wants everyone to just say “NO!” to spec work. What is spec work anyway and why is it so harmful to the advertising and creative industry?   Let’s talk first about what this phrase means. The full version is SPECULATIVE WORK. Speculative meaning, “engaged in, expressing, or based on conjecture […]

#WomensDay, Who Run The World

March 8 marks International Women’s Day. International Women’s Day has been observed since in the early 1900’s, a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies. According to a TechCrunch article published this week, women are rocking social media moreso than men. […]