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Spec work kills: Don’t work for free

Toronto agency Zulu Alpha Kilo wants everyone to just say “NO!” to spec work. What is spec work anyway and why is it so harmful to the advertising and creative industry?   Let’s talk first about what this phrase means. The full version is SPECULATIVE WORK. Speculative meaning, “engaged in, expressing, or based on conjecture […]

Top #SocialMedia Stories of 2014

As the holiday decorations come down and the countdown to the new year gets closer, media outlets like to do a year in review. This is especially true for news stories that had a big social media element. As news and social media continue to intertwine, the stories take on a life of their own […]