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	<title>SPARKER Strategy Group &#187; social media</title>
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	<link>http://sparkerstrategy.ca</link>
	<description>Start Something Brilliant Today</description>
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		<title>Facebook Contests: What You Need to Know</title>
		<link>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/</link>
		<comments>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 05:24:28 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[Liking]]></category>
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		<category><![CDATA[pages]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media best practices]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=536</guid>
		<description><![CDATA[We see it at least once a day it seems. Someone on Facebook will “share” a status update or a photo and ask you to “share” the same photo with the promise of being entered in a contest and with big hopes to WIN. It all sounds fun and innocent enough. But the truth of [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>How Yahoo Took Two Steps Back With One HR Memo</title>
		<link>http://sparkerstrategy.ca/2013/02/26/how-yahoo-took-two-steps-back-with-one-hr-memo/</link>
		<comments>http://sparkerstrategy.ca/2013/02/26/how-yahoo-took-two-steps-back-with-one-hr-memo/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 02:53:14 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Human Resources/HR]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mayer]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[remote working]]></category>
		<category><![CDATA[ROWE]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[virtual employees]]></category>
		<category><![CDATA[Winnipeg]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=527</guid>
		<description><![CDATA[You have likely seen the HuffPo&#8217;s blog entry from Lisa Belkin about Yahoo CEO Marissa Mayer&#8216;s new edict which states remote employees will be a thing of the past at Yahoo corporate offices. Instead Mayer wants &#8220;bums in seats&#8221; with the mistaken belief that this somehow improves productivity and the bottom-line. The reality in 2013 [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/02/26/how-yahoo-took-two-steps-back-with-one-hr-memo/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
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		<title>Win Your Way In [CONTEST]&#8211;CMA MB Digital Day: February 6 &amp; 7*</title>
		<link>http://sparkerstrategy.ca/2013/01/29/cma-digital-day-win-your-way-in/</link>
		<comments>http://sparkerstrategy.ca/2013/01/29/cma-digital-day-win-your-way-in/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 05:49:32 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Conferences/Industry Events]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CMA Manitoba]]></category>
		<category><![CDATA[Digital Day]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=514</guid>
		<description><![CDATA[The Canadian Marketing Association (Manitoba Chapter) is hosting Digital Day on February 6 &#38; 7. We want YOU to be there! Comment on this post with your greatest digital marketing challenge and you will be entered to WIN ($425 value). ::: Join over 150 of your marketing colleagues and business leaders at CMA Manitoba&#8217;s annual [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Fake Facebook Profiles: How to Protect Your Online Identity and Real Estate</title>
		<link>http://sparkerstrategy.ca/2013/01/23/fake-facebook-profiles-how-to-protect-your-online-identity-and-real-estate/</link>
		<comments>http://sparkerstrategy.ca/2013/01/23/fake-facebook-profiles-how-to-protect-your-online-identity-and-real-estate/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 22:58:38 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online safety]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[settings]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=507</guid>
		<description><![CDATA[Facebook is abuzz today with news of a &#8220;new&#8221; scam. The status update alerts readers that &#8220;Someone is stealing Facebook personal profiles, complete with pictures, and friend requesting your friends.&#8221; Scary and unnerving, right? Well, this is really nothing new. This has been happening since the dawn of Facebook. Depending on the privacy settings of [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/01/23/fake-facebook-profiles-how-to-protect-your-online-identity-and-real-estate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Trends for 2013: Our latest article on Steamfeed.com</title>
		<link>http://sparkerstrategy.ca/2013/01/22/pr-trends-for-2013-our-latest-article-on-steamfeed-com/</link>
		<comments>http://sparkerstrategy.ca/2013/01/22/pr-trends-for-2013-our-latest-article-on-steamfeed-com/#comments</comments>
		<pubDate>Tue, 22 Jan 2013 05:27:18 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Steamfeed]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[steamfeed]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=504</guid>
		<description><![CDATA[Between the recently dodged ‘Fiscal Cliff’ and the newly resolved NHL hockey strike, there is no doubt the role of public relations continues to grow and there is no shortage of opportunity to build communities around your fans. Read more of this article here. http://www.steamfeed.com/public-relations-3-trends-to-expect-in-2013/]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/01/22/pr-trends-for-2013-our-latest-article-on-steamfeed-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR and Social Media Woots and Wallops of the Week: November 24, 2012</title>
		<link>http://sparkerstrategy.ca/2012/11/24/pr-and-social-media-woots-and-wallops-of-the-week-november-24-2012/</link>
		<comments>http://sparkerstrategy.ca/2012/11/24/pr-and-social-media-woots-and-wallops-of-the-week-november-24-2012/#comments</comments>
		<pubDate>Sat, 24 Nov 2012 20:59:53 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BP Oil]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Harry Rosen]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing fail]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[PR fail]]></category>
		<category><![CDATA[PR hit]]></category>
		<category><![CDATA[PR miss]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sock Monkeys Against Cancer]]></category>
		<category><![CDATA[sparker strategy]]></category>
		<category><![CDATA[success stories]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=494</guid>
		<description><![CDATA[A number of stories coming out of politics and business these days have an active and compelling social media angle to their narratives. To this end, we are going to start a weekly round-up of events in PR, social media, and marketing&#8211;which are becoming increasingly intertwined&#8211;that caught our attention. In other words, the good, the [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/11/24/pr-and-social-media-woots-and-wallops-of-the-week-november-24-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Fakers &amp; Posers: The Fauxperts</title>
		<link>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/</link>
		<comments>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/#comments</comments>
		<pubDate>Wed, 08 Aug 2012 07:48:53 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Brand Pages]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=477</guid>
		<description><![CDATA[There is something happening more and more often out there in the world of social media. Businesses are falling prey to it, and individuals aren’t immune either. For the second time in as many weeks, we’ve been contacted to meet with a business owner who is already a client of a competitor. The business owner [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>HR and PR in the Social Media Age: 5 Simple Tips</title>
		<link>http://sparkerstrategy.ca/2012/07/27/hr-and-pr-in-the-social-media-age-5-simple-tips/</link>
		<comments>http://sparkerstrategy.ca/2012/07/27/hr-and-pr-in-the-social-media-age-5-simple-tips/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 06:00:27 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Human Resources/HR]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media best practices]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=473</guid>
		<description><![CDATA[What is the quickest way to make oneself an undesirable candidate for future employment? What is the quickest way to damage your brand reputation? To answer the first question, it’s as easy as writing a blog post where you slam your former employer for i) firing you over email and ii) proceed to detail your [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/07/27/hr-and-pr-in-the-social-media-age-5-simple-tips/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The first year of business: What no one ever tells you</title>
		<link>http://sparkerstrategy.ca/2012/07/13/the-first-year-of-business-what-no-one-ever-tells-you/</link>
		<comments>http://sparkerstrategy.ca/2012/07/13/the-first-year-of-business-what-no-one-ever-tells-you/#comments</comments>
		<pubDate>Fri, 13 Jul 2012 06:14:52 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media best practices]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=461</guid>
		<description><![CDATA[One year ago today I launched SPARKER Strategy Group with a formal social media kick-off event at a local Winnipeg restaurant. My dear friend and social media marketing BFF, Jennifer Powell of Hart and Galla, helped pop the cork on this endeavour and it&#8217;s been non-stop ever since. SPARKER Strategy Group is like my fourth [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/07/13/the-first-year-of-business-what-no-one-ever-tells-you/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Facebook Will Stink As A Recruitment Tool</title>
		<link>http://sparkerstrategy.ca/2012/07/11/why-facebook-will-stink-as-a-recruitment-tool/</link>
		<comments>http://sparkerstrategy.ca/2012/07/11/why-facebook-will-stink-as-a-recruitment-tool/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 08:35:10 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[discrimination]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employers]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[job seeking]]></category>
		<category><![CDATA[Monster.com]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=456</guid>
		<description><![CDATA[Reports are surfacing about Facebook poised to jump into the #HR and #recruitment game by becoming the newest job posting site in coming months. While this may be causing tremors among the executives at LinkedIn and Monster.com, the ones who should be most concerned are Facebook users who will likely be risking their personal and [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/07/11/why-facebook-will-stink-as-a-recruitment-tool/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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