Top Social Media Moments of 2015

It was that time of year again for my social media round-up of the top social media moments of 2015. It was no small task to narrow it down to five but this list was chosen from a Canadian perspective and it still covers the most amazing moments of the past year. Big thanks to […]

Spec work kills: Don’t work for free

Toronto agency Zulu Alpha Kilo wants everyone to just say “NO!” to spec work. What is spec work anyway and why is it so harmful to the advertising and creative industry?   Let’s talk first about what this phrase means. The full version is SPECULATIVE WORK. Speculative meaning, “engaged in, expressing, or based on conjecture […]

How To Pitch Like A Pro: 5 Easy Tips

This past month has been very busy for SPARKER Strategy Group. In the last two weeks alone we booked more than $25K in PR and publicity in TV media alone. Yet many businesses and organizations have trouble getting media attention these days. The competition is tough and it can be difficult for even seasoned PR […]