Archive

Keeping It REAL In Social Media

When I am consulting and speaking about Twitter, Facebook and other social media platforms and best practices surrounding a social media presence one of my favourite topics to cover is how to find your voice in social media. A 2011 survey revealed 81 percent of small/medium businesses are actively integrating social media into their marketing […]

Protecting and Managing Your Online Reputation

Today, a man who did nothing wrong is fighting to clear his name. He and the company he works for have been bombarded with nasty emails, Facebook messages, stomach-turning tweets enough that he had to disable his accounts and any professional/personal profile along with them. Why, you ask? Because he had the misfortune of having […]