Archive

Marketing is not an Engagement Strategy

One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social.   In a recent blog post, […]

Social Media Is a Waste of Time

When people ask what I do, I’m often baffled by brands and individuals who say, “I just don’t get social. Why would I waste my time on that?” This usually leads to an enthusiastic discussion where I excitedly and passionately discuss with them how social media could benefit their business. Their eyes may glaze over […]

3 Customer Experience Sins & How to Fix Them

Creating an optimal customer experience is challenging for even top brands. Replicating this experience again and again across multiple locations is challenging at best. The brands doing this very well have refined operations and empowered employees to deliver on that brand promise rather than to adhere to an inflexible corporate policy. They have taken steps […]

Keeping It REAL In Social Media

When I am consulting and speaking about Twitter, Facebook and other social media platforms and best practices surrounding a social media presence one of my favourite topics to cover is how to find your voice in social media. A 2011 survey revealed 81 percent of small/medium businesses are actively integrating social media into their marketing […]