Whenever I meet someone new at a networking event or come across a new name in my Follower stream on Twitter, it is highly likely the next thing I’m going to do is check out their LinkedIn profile. (Don’t blush; I know you do it too.) And yet, it never ceases to amaze me how [...]
How often do you visit your ‘About’ section on Facebook? If you’re like most people, the answer is likely not very often. Most of us filled out that information when we signed up for Facebook then quickly forgot about it. Last year Facebook launched a branded email program where they encouraged users to sign-up for [...]
When is the last time a brand you chose to “like” on Facebook knocked your socks off? I mean really motivated you to talk back, share, or converse in the way we are supposed to be inclined to on social media? How about on Twitter? Many of us follow brands on Twitter or are fans [...]
Among the mistakes I see brands/businesses making on Facebook, the cardinal sins of creating poor profiles for their business/brand seem to know no end. To this day, I come across at least 3 per week that are posing as individuals. And at least one “friend requests” me every week. There a number of reasons why [...]
One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social. In a recent blog post, [...]
