Archive

Advertisers Race to Win with Social Media

Millions of NASCAR fans can’t be wrong. This weekend, NASCAR rebranded a race born in 1957 to capitalize on social media marketing. The Pocono 400 will now be known as the ‘Pocono 400 Presented by #NASCAR’, likely making it the first major sporting event to incorporate a hashtag into its actual title. We recently discussed […]

Marketing is not an Engagement Strategy

One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social.   In a recent blog post, […]

3 Customer Experience Sins & How to Fix Them

Creating an optimal customer experience is challenging for even top brands. Replicating this experience again and again across multiple locations is challenging at best. The brands doing this very well have refined operations and empowered employees to deliver on that brand promise rather than to adhere to an inflexible corporate policy. They have taken steps […]

Newsflash, Brands–Pinning Is Where It’s At!

Pinterest is on the lips of many social media lovers these days. Pinterest, the virtual pin board, is driving more traffic than Google+. Users can like and share images and links they deem interesting or appealing. Users can categorize others’ pins according to their preferences. Popular categories include: food and drink, fashion, home décor, and […]