Facebook is abuzz today with news of a “new” scam. The status update alerts readers that “Someone is stealing Facebook personal profiles, complete with pictures, and friend requesting your friends.” Scary and unnerving, right? Well, this is really nothing new. This has been happening since the dawn of Facebook. Depending on the privacy settings of [...]
How often do you visit your ‘About’ section on Facebook? If you’re like most people, the answer is likely not very often. Most of us filled out that information when we signed up for Facebook then quickly forgot about it. Last year Facebook launched a branded email program where they encouraged users to sign-up for [...]
Millions of NASCAR fans can’t be wrong. This weekend, NASCAR rebranded a race born in 1957 to capitalize on social media marketing. The Pocono 400 will now be known as the ‘Pocono 400 Presented by #NASCAR’, likely making it the first major sporting event to incorporate a hashtag into its actual title. We recently discussed [...]
Hosting or planning meetings, conferences, festivals, or any other number of happenings provide a terrific opportunity to incorporate social media into your event plan and create a community where attendees become part of a shared experience long before and after the actual event is over. I can’t tell you the number of times I’ve [...]
When people ask what I do, I’m often baffled by brands and individuals who say, “I just don’t get social. Why would I waste my time on that?” This usually leads to an enthusiastic discussion where I excitedly and passionately discuss with them how social media could benefit their business. Their eyes may glaze over [...]
