“That don’t impress me much,” so sang Shania Twain in the late 90s. Numbers tend to impress us. How much you have in the bank. How much you paid for your car. How much you scored on your SATs. How many calories were in that cupcake. Numbers can make us feel anxious, important, or overlooked. [...]
I have always been very hesitant to deal with brands on Facebook. There is something disconcerting about how brands can delete and ‘manage’ the content on their brand pages. This rubs me the wrong way for a number of reasons—the most obvious being when something negative is said against the brand, there is no surefire [...]
My blog post extolling the virtues of self-hosting your own blog or website instead of going with a free option was a big hit. Thank you for all the feedback and sharing. But to me, this post won’t be nearly as successful as it could be until we have sold more people on the business [...]
You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed over [...]
This past October, I spoke on a panel at Blissdom Canada about how to monetize your blog and best practices for blogging and generating PR for your blog. One of things I recommended during that panel discussion was purchasing whichever domain name you’ve been using and go to a self-hosted blog. Bloggers usually choose to [...]
