SPARKER Strategy Group is pleased to be a part of this panel presentation tomorrow hosted by IABC Manitoba. ::: As communications professionals, we are always looking for the best ways to reach our audiences. Traditional media -print, TV, radio- remains one of the best ways to share our stories, but we must understand the opportunities [...]
One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social. In a recent blog post, [...]
When people ask what I do, I’m often baffled by brands and individuals who say, “I just don’t get social. Why would I waste my time on that?” This usually leads to an enthusiastic discussion where I excitedly and passionately discuss with them how social media could benefit their business. Their eyes may glaze over [...]
Today, Mashable published a story about brands shutting down the Facebook shops they had rushed to set-up. Apparently, they weren’t seeing the ROI they were hoping for. From Mashable: A Bloomberg report this weekend pointed out that Gap, J.C. Penney, Nordstrom and GameStop have all opened and closed shops on Facebook within the past [...]
When I am consulting and speaking about Twitter, Facebook and other social media platforms and best practices surrounding a social media presence one of my favourite topics to cover is how to find your voice in social media. A 2011 survey revealed 81 percent of small/medium businesses are actively integrating social media into their marketing [...]
