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	<title>SPARKER Strategy Group</title>
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	<link>http://sparkerstrategy.ca</link>
	<description>Start Something Brilliant Today</description>
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		<title>Our May article for Steamfeed</title>
		<link>http://sparkerstrategy.ca/2013/05/14/our-may-article-for-steamfeed/</link>
		<comments>http://sparkerstrategy.ca/2013/05/14/our-may-article-for-steamfeed/#comments</comments>
		<pubDate>Tue, 14 May 2013 18:07:44 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Steamfeed]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=551</guid>
		<description><![CDATA[In this latest article for Steamfeed.com, we tackle PR, social media backlash, and what it all means for brands and consumers. http://www.steamfeed.com/pr-social-media-backlash-and-does-any-of-it-really-matter/]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Contests: What You Need to Know</title>
		<link>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/</link>
		<comments>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 05:24:28 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[Liking]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pages]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media best practices]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=536</guid>
		<description><![CDATA[We see it at least once a day it seems. Someone on Facebook will “share” a status update or a photo and ask you to “share” the same photo with the promise of being entered in a contest and with big hopes to WIN. It all sounds fun and innocent enough. But the truth of [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>How Yahoo Took Two Steps Back With One HR Memo</title>
		<link>http://sparkerstrategy.ca/2013/02/26/how-yahoo-took-two-steps-back-with-one-hr-memo/</link>
		<comments>http://sparkerstrategy.ca/2013/02/26/how-yahoo-took-two-steps-back-with-one-hr-memo/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 02:53:14 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Human Resources/HR]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mayer]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[remote working]]></category>
		<category><![CDATA[ROWE]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[virtual employees]]></category>
		<category><![CDATA[Winnipeg]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=527</guid>
		<description><![CDATA[You have likely seen the HuffPo&#8217;s blog entry from Lisa Belkin about Yahoo CEO Marissa Mayer&#8216;s new edict which states remote employees will be a thing of the past at Yahoo corporate offices. Instead Mayer wants &#8220;bums in seats&#8221; with the mistaken belief that this somehow improves productivity and the bottom-line. The reality in 2013 [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/02/26/how-yahoo-took-two-steps-back-with-one-hr-memo/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Win Your Way In [CONTEST]&#8211;CMA MB Digital Day: February 6 &amp; 7*</title>
		<link>http://sparkerstrategy.ca/2013/01/29/cma-digital-day-win-your-way-in/</link>
		<comments>http://sparkerstrategy.ca/2013/01/29/cma-digital-day-win-your-way-in/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 05:49:32 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Conferences/Industry Events]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CMA Manitoba]]></category>
		<category><![CDATA[Digital Day]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=514</guid>
		<description><![CDATA[The Canadian Marketing Association (Manitoba Chapter) is hosting Digital Day on February 6 &#38; 7. We want YOU to be there! Comment on this post with your greatest digital marketing challenge and you will be entered to WIN ($425 value). ::: Join over 150 of your marketing colleagues and business leaders at CMA Manitoba&#8217;s annual [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/01/29/cma-digital-day-win-your-way-in/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Fake Facebook Profiles: How to Protect Your Online Identity and Real Estate</title>
		<link>http://sparkerstrategy.ca/2013/01/23/fake-facebook-profiles-how-to-protect-your-online-identity-and-real-estate/</link>
		<comments>http://sparkerstrategy.ca/2013/01/23/fake-facebook-profiles-how-to-protect-your-online-identity-and-real-estate/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 22:58:38 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Online Reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[online safety]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[settings]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=507</guid>
		<description><![CDATA[Facebook is abuzz today with news of a &#8220;new&#8221; scam. The status update alerts readers that &#8220;Someone is stealing Facebook personal profiles, complete with pictures, and friend requesting your friends.&#8221; Scary and unnerving, right? Well, this is really nothing new. This has been happening since the dawn of Facebook. Depending on the privacy settings of [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/01/23/fake-facebook-profiles-how-to-protect-your-online-identity-and-real-estate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Trends for 2013: Our latest article on Steamfeed.com</title>
		<link>http://sparkerstrategy.ca/2013/01/22/pr-trends-for-2013-our-latest-article-on-steamfeed-com/</link>
		<comments>http://sparkerstrategy.ca/2013/01/22/pr-trends-for-2013-our-latest-article-on-steamfeed-com/#comments</comments>
		<pubDate>Tue, 22 Jan 2013 05:27:18 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Steamfeed]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[steamfeed]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=504</guid>
		<description><![CDATA[Between the recently dodged ‘Fiscal Cliff’ and the newly resolved NHL hockey strike, there is no doubt the role of public relations continues to grow and there is no shortage of opportunity to build communities around your fans. Read more of this article here. http://www.steamfeed.com/public-relations-3-trends-to-expect-in-2013/]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/01/22/pr-trends-for-2013-our-latest-article-on-steamfeed-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR and Social Media Woots and Wallops of the Week: November 24, 2012</title>
		<link>http://sparkerstrategy.ca/2012/11/24/pr-and-social-media-woots-and-wallops-of-the-week-november-24-2012/</link>
		<comments>http://sparkerstrategy.ca/2012/11/24/pr-and-social-media-woots-and-wallops-of-the-week-november-24-2012/#comments</comments>
		<pubDate>Sat, 24 Nov 2012 20:59:53 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BP Oil]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Harry Rosen]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing fail]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[PR fail]]></category>
		<category><![CDATA[PR hit]]></category>
		<category><![CDATA[PR miss]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sock Monkeys Against Cancer]]></category>
		<category><![CDATA[sparker strategy]]></category>
		<category><![CDATA[success stories]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=494</guid>
		<description><![CDATA[A number of stories coming out of politics and business these days have an active and compelling social media angle to their narratives. To this end, we are going to start a weekly round-up of events in PR, social media, and marketing&#8211;which are becoming increasingly intertwined&#8211;that caught our attention. In other words, the good, the [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/11/24/pr-and-social-media-woots-and-wallops-of-the-week-november-24-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>St. Vital Centre&#8217;s Behind Closed Doors: Win your ticket here, Winnipeg!</title>
		<link>http://sparkerstrategy.ca/2012/11/11/st-vital-centres-behind-closed-doors-win-your-ticket-here-winnipeg/</link>
		<comments>http://sparkerstrategy.ca/2012/11/11/st-vital-centres-behind-closed-doors-win-your-ticket-here-winnipeg/#comments</comments>
		<pubDate>Sun, 11 Nov 2012 08:03:44 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=488</guid>
		<description><![CDATA[A contest for our Winnipeg readers: With this latest snowfall, it&#8217;s beginning to look a lot like&#8230;. Well, you know. Get a jump on your holiday shopping next Saturday at Winnipeg&#8217;s St. Vital Centre&#8217;s Behind Close Doors event in support of the Arthritis Society. Behind Closed Doors is an after-hours evening of wall-to-wall sales throughout [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/11/11/st-vital-centres-behind-closed-doors-win-your-ticket-here-winnipeg/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Media relations: 5 tips for your next interview</title>
		<link>http://sparkerstrategy.ca/2012/08/25/media-relations-5-tips-for-your-next-interview/</link>
		<comments>http://sparkerstrategy.ca/2012/08/25/media-relations-5-tips-for-your-next-interview/#comments</comments>
		<pubDate>Sat, 25 Aug 2012 05:12:05 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[spokespeople]]></category>
		<category><![CDATA[spokesperson]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=482</guid>
		<description><![CDATA[A reporter just called asking if she could interview someone from your company about the latest development or a breaking news story in your industry. Hooray or nay? One of the most exciting things that can happen to a company is to receive media coverage. Whether you are receiving media coverage for a positive story [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/08/25/media-relations-5-tips-for-your-next-interview/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media Fakers &amp; Posers: The Fauxperts</title>
		<link>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/</link>
		<comments>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/#comments</comments>
		<pubDate>Wed, 08 Aug 2012 07:48:53 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Brand Pages]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=477</guid>
		<description><![CDATA[There is something happening more and more often out there in the world of social media. Businesses are falling prey to it, and individuals aren’t immune either. For the second time in as many weeks, we’ve been contacted to meet with a business owner who is already a client of a competitor. The business owner [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
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