Social Media

5 Ways to Bring Social to Your Next Event

Hosting or planning meetings, conferences, festivals, or any other number of happenings provide a terrific opportunity to incorporate social media into your event plan and create a community where attendees become part of a shared experience long before and after the actual event is over.   I can’t tell you the number of times I’ve […]

Marketing is not an Engagement Strategy

One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social.   In a recent blog post, […]

Social Media Is a Waste of Time

When people ask what I do, I’m often baffled by brands and individuals who say, “I just don’t get social. Why would I waste my time on that?” This usually leads to an enthusiastic discussion where I excitedly and passionately discuss with them how social media could benefit their business. Their eyes may glaze over […]

Keeping It REAL In Social Media

When I am consulting and speaking about Twitter, Facebook and other social media platforms and best practices surrounding a social media presence one of my favourite topics to cover is how to find your voice in social media. A 2011 survey revealed 81 percent of small/medium businesses are actively integrating social media into their marketing […]