Marketing

Marketing is not an Engagement Strategy

One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social.   In a recent blog post, […]

Going Up! Perfecting Your Elevator Pitch.

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed over […]