Facebook

Social Media Fakers & Posers: The Fauxperts

There is something happening more and more often out there in the world of social media. Businesses are falling prey to it, and individuals aren’t immune either. For the second time in as many weeks, we’ve been contacted to meet with a business owner who is already a client of a competitor. The business owner […]

Why Facebook Will Stink As A Recruitment Tool

Reports are surfacing about Facebook poised to jump into the #HR and #recruitment game by becoming the newest job posting site in coming months. While this may be causing tremors among the executives at LinkedIn and Monster.com, the ones who should be most concerned are Facebook users who will likely be risking their personal and […]

Facebook Must Focus on Benefits, Not Features

Mashable announced on June 21 that Facebook has added an editing feature to the comments following status updates. We have all made typos while typing away furiously on our smartphones or desktops. Sometimes these errors were minor (lost instead of last) but other times an omission of one word (such as “not”) could change the […]

Advertisers Race to Win with Social Media

Millions of NASCAR fans can’t be wrong. This weekend, NASCAR rebranded a race born in 1957 to capitalize on social media marketing. The Pocono 400 will now be known as the ‘Pocono 400 Presented by #NASCAR’, likely making it the first major sporting event to incorporate a hashtag into its actual title. We recently discussed […]