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#IceBucketChallenge: Why Was It Such A Hit

MoneySense Magazine recently published Canada’s top-rated charities in their December 2014 edition. As part of this report on the state of Canadian charity and our propensity to give, MoneySense writer Romana King asked SPARKER Strategy Group founder Susie Erjavec Parker why this past summer’s #IceBucketChallenge in support of the ALS Society was so successful that […]

Facebook Wants Your Tween to Sign-Up

Tomorrow morning at 09:45 CST I’m talking live with News Talk 770 Calgary about the recent news about Facebook wanting to open up its social networking site to those under 13. Is this good? Bad? What are the possible effects of youngsters diving into Facebook so young. As a social media strategist and mama to […]