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	<title>SPARKER Strategy Group &#187; Facebook</title>
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	<link>http://sparkerstrategy.ca</link>
	<description>Start Something Brilliant Today</description>
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		<title>Facebook Contests: What You Need to Know</title>
		<link>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/</link>
		<comments>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 05:24:28 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[Liking]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pages]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media best practices]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=536</guid>
		<description><![CDATA[We see it at least once a day it seems. Someone on Facebook will “share” a status update or a photo and ask you to “share” the same photo with the promise of being entered in a contest and with big hopes to WIN. It all sounds fun and innocent enough. But the truth of [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2013/04/09/facebook-contests-what-you-need-to-know/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Social Media Fakers &amp; Posers: The Fauxperts</title>
		<link>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/</link>
		<comments>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/#comments</comments>
		<pubDate>Wed, 08 Aug 2012 07:48:53 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Brand Pages]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=477</guid>
		<description><![CDATA[There is something happening more and more often out there in the world of social media. Businesses are falling prey to it, and individuals aren’t immune either. For the second time in as many weeks, we’ve been contacted to meet with a business owner who is already a client of a competitor. The business owner [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/08/08/social-media-fakers-posers-the-fauxperts/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Why Facebook Will Stink As A Recruitment Tool</title>
		<link>http://sparkerstrategy.ca/2012/07/11/why-facebook-will-stink-as-a-recruitment-tool/</link>
		<comments>http://sparkerstrategy.ca/2012/07/11/why-facebook-will-stink-as-a-recruitment-tool/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 08:35:10 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[discrimination]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employers]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[job seeking]]></category>
		<category><![CDATA[Monster.com]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=456</guid>
		<description><![CDATA[Reports are surfacing about Facebook poised to jump into the #HR and #recruitment game by becoming the newest job posting site in coming months. While this may be causing tremors among the executives at LinkedIn and Monster.com, the ones who should be most concerned are Facebook users who will likely be risking their personal and [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/07/11/why-facebook-will-stink-as-a-recruitment-tool/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Facebook Changed Your Email And Didn&#8217;t Even Tell You</title>
		<link>http://sparkerstrategy.ca/2012/06/25/facebook-changed-your-email-and-didnt-even-tell-you/</link>
		<comments>http://sparkerstrategy.ca/2012/06/25/facebook-changed-your-email-and-didnt-even-tell-you/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 18:23:40 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=434</guid>
		<description><![CDATA[How often do you visit your &#8216;About&#8217; section on Facebook? If you&#8217;re like most people, the answer is likely not very often. Most of us filled out that information when we signed up for Facebook then quickly forgot about it. Last year Facebook launched a branded email program where they encouraged users to sign-up for [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/06/25/facebook-changed-your-email-and-didnt-even-tell-you/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Facebook Must Focus on Benefits, Not Features</title>
		<link>http://sparkerstrategy.ca/2012/06/22/facebook-must-focus-on-benefits-not-features/</link>
		<comments>http://sparkerstrategy.ca/2012/06/22/facebook-must-focus-on-benefits-not-features/#comments</comments>
		<pubDate>Fri, 22 Jun 2012 07:24:17 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=427</guid>
		<description><![CDATA[Mashable announced on June 21 that Facebook has added an editing feature to the comments following status updates. We have all made typos while typing away furiously on our smartphones or desktops. Sometimes these errors were minor (lost instead of last) but other times an omission of one word (such as “not”) could change the [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/06/22/facebook-must-focus-on-benefits-not-features/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertisers Race to Win with Social Media</title>
		<link>http://sparkerstrategy.ca/2012/06/08/advertisers-race-to-win-with-social-media/</link>
		<comments>http://sparkerstrategy.ca/2012/06/08/advertisers-race-to-win-with-social-media/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 05:35:26 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=420</guid>
		<description><![CDATA[Millions of NASCAR fans can’t be wrong. This weekend, NASCAR rebranded a race born in 1957 to capitalize on social media marketing. The Pocono 400 will now be known as the ‘Pocono 400 Presented by #NASCAR’, likely making it the first major sporting event to incorporate a hashtag into its actual title. We recently discussed [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/06/08/advertisers-race-to-win-with-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Killer Mistake: Friend Requesting by Brands. Make it stop!</title>
		<link>http://sparkerstrategy.ca/2012/03/20/killer-mistake-friend-requesting-by-brands-make-it-stop/</link>
		<comments>http://sparkerstrategy.ca/2012/03/20/killer-mistake-friend-requesting-by-brands-make-it-stop/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 20:23:05 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Brand Pages]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[competitive intelligence]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[pages]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=387</guid>
		<description><![CDATA[Among the mistakes I see brands/businesses making on Facebook, the cardinal sins of creating poor profiles for their business/brand seem to know no end. To this day, I come across at least 3 per week that are posing as individuals. And at least one “friend requests” me every week. There a number of reasons why [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/03/20/killer-mistake-friend-requesting-by-brands-make-it-stop/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Marketing is not an Engagement Strategy</title>
		<link>http://sparkerstrategy.ca/2012/03/12/marketing-is-not-an-engagement-strategy/</link>
		<comments>http://sparkerstrategy.ca/2012/03/12/marketing-is-not-an-engagement-strategy/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 18:44:56 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media best practices]]></category>
		<category><![CDATA[Winnipeg]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=372</guid>
		<description><![CDATA[One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social. &#160; In a recent blog post, [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/03/12/marketing-is-not-an-engagement-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>F-Commerce: Facebook Should Not Be The Destination</title>
		<link>http://sparkerstrategy.ca/2012/02/22/f-commerce-facebook-should-not-be-the-destination/</link>
		<comments>http://sparkerstrategy.ca/2012/02/22/f-commerce-facebook-should-not-be-the-destination/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 17:23:17 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[purchasing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[revenues]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=333</guid>
		<description><![CDATA[Today, Mashable published a story about brands shutting down the Facebook shops they had rushed to set-up. Apparently, they weren’t seeing the ROI they were hoping for. &#160; From Mashable: A Bloomberg report this weekend pointed out that Gap, J.C. Penney, Nordstrom and GameStop have all opened and closed shops on Facebook within the past [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/02/22/f-commerce-facebook-should-not-be-the-destination/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How The Promise Of Free Coffee Crushed A Brand On Facebook</title>
		<link>http://sparkerstrategy.ca/2012/01/15/how-the-promise-of-free-coffee-crushed-a-brand/</link>
		<comments>http://sparkerstrategy.ca/2012/01/15/how-the-promise-of-free-coffee-crushed-a-brand/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 20:00:52 +0000</pubDate>
		<dc:creator>Susie Parker</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[contests]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media best practices]]></category>

		<guid isPermaLink="false">http://sparkerstrategy.ca/?p=283</guid>
		<description><![CDATA[I have always been very hesitant to deal with brands on Facebook. There is something disconcerting about how brands can delete and ‘manage’ the content on their brand pages. This rubs me the wrong way for a number of reasons—the most obvious being when something negative is said against the brand, there is no surefire [...]]]></description>
		<wfw:commentRss>http://sparkerstrategy.ca/2012/01/15/how-the-promise-of-free-coffee-crushed-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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