A reporter just called asking if she could interview someone from your company about the latest development or a breaking news story in your industry. Hooray or nay? One of the most exciting things that can happen to a company is to receive media coverage. Whether you are receiving media coverage for a positive story [...]
One year ago today I launched SPARKER Strategy Group with a formal social media kick-off event at a local Winnipeg restaurant. My dear friend and social media marketing BFF, Jennifer Powell of Hart and Galla, helped pop the cork on this endeavour and it’s been non-stop ever since. SPARKER Strategy Group is like my fourth [...]
One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social. In a recent blog post, [...]
Creating an optimal customer experience is challenging for even top brands. Replicating this experience again and again across multiple locations is challenging at best. The brands doing this very well have refined operations and empowered employees to deliver on that brand promise rather than to adhere to an inflexible corporate policy. They have taken steps [...]
You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed over [...]
