Best Practices

Social Media Is a Waste of Time

When people ask what I do, I’m often baffled by brands and individuals who say, “I just don’t get social. Why would I waste my time on that?” This usually leads to an enthusiastic discussion where I excitedly and passionately discuss with them how social media could benefit their business. Their eyes may glaze over […]

To Tweet or Not To Tweet

Have you joined the Twitterverse? Are you Tweeting? And no, we don’t mean the cartoon bird. Twitter is a powerful social media tool to engage with your customers, colleagues, or celebrities–pretty much anyone who wants to share their opinion. In my humble opinion, Twitter is the great democratizer. Regardless of profile, stature, or profession using […]