Best Practices

How Yahoo Took Two Steps Back With One HR Memo

You have likely seen the HuffPo’s blog entry from Lisa Belkin about Yahoo CEO Marissa Mayer‘s new edict which states remote employees will be a thing of the past at Yahoo corporate offices. Instead Mayer wants “bums in seats” with the mistaken belief that this somehow improves productivity and the bottom-line. The reality in 2013 […]

How To Pitch Like A Pro: 5 Easy Tips

This past month has been very busy for SPARKER Strategy Group. In the last two weeks alone we booked more than $25K in PR and publicity in TV media alone. Yet many businesses and organizations have trouble getting media attention these days. The competition is tough and it can be difficult for even seasoned PR […]