Best Practices

Spec work kills: Don’t work for free

Toronto agency Zulu Alpha Kilo wants everyone to just say “NO!” to spec work. What is spec work anyway and why is it so harmful to the advertising and creative industry?   Let’s talk first about what this phrase means. The full version is SPECULATIVE WORK. Speculative meaning, “engaged in, expressing, or based on conjecture […]

How Yahoo Took Two Steps Back With One HR Memo

You have likely seen the HuffPo’s blog entry from Lisa Belkin about Yahoo CEO Marissa Mayer‘s new edict which states remote employees will be a thing of the past at Yahoo corporate offices. Instead Mayer wants “bums in seats” with the mistaken belief that this somehow improves productivity and the bottom-line. The reality in 2013 […]