Best Practices

Facebook and YouTube Changes: What You Need To Know

Facebook announced significant changes to its Newsfeed based on feedback about how users want to experience news and information in their feed. These changes came into effect January 11. The overhaul means you’ll see more posts from friends that have created buzz with comments. This also means you may see fewer branded videos and content […]

Spec work kills: Don’t work for free

Toronto agency Zulu Alpha Kilo wants everyone to just say “NO!” to spec work. What is spec work anyway and why is it so harmful to the advertising and creative industry?   Let’s talk first about what this phrase means. The full version is SPECULATIVE WORK. Speculative meaning, “engaged in, expressing, or based on conjecture […]