Blog

Marketing is not an Engagement Strategy

One of the blogs I love reading for its straightforward, no-nonsense approach belongs to Olivier Blanchard (@thebrandbuilder). He’s hella smart, Français, and has just enough of a “don’t make me smack you” edge I can’t help but shake the pompoms for his take on all things business and social.   In a recent blog post, […]

Social Media Is a Waste of Time

When people ask what I do, I’m often baffled by brands and individuals who say, “I just don’t get social. Why would I waste my time on that?” This usually leads to an enthusiastic discussion where I excitedly and passionately discuss with them how social media could benefit their business. Their eyes may glaze over […]

Cooking Up Fun w/ Manitoba Food Bloggers

Tonight, I am pleased to be attending the inaugural Manitoba Food Bloggers meet and greet! Huge shout outs to the following for making this event happen and promoting local fare and food fun:   @WagJagWinnipeg   @ShelZolkewich   @ianmcc Looking forward to seeing all my foodie friends at the first of many wonderful events to […]