Advertisers Race to Win with Social Media

Millions of NASCAR fans can’t be wrong. This weekend, NASCAR rebranded a race born in 1957 to capitalize on social media marketing. The Pocono 400 will now be known as the ‘Pocono 400 Presented by #NASCAR’, likely making it the first major sporting event to incorporate a hashtag into its actual title. We recently discussed […]

Women In Biz Network Conference 2012

We are so pleased to be presenting at the Women in Biz Network Conference on May 31. Our topic focuses on harnessing intuition for success. Do you use intuition in your decision-making? You should. The human brain is never more invested than when survival is the goal. Our workshop will focus on defining fear, conquering […]

How To Pitch Like A Pro: 5 Easy Tips

This past month has been very busy for SPARKER Strategy Group. In the last two weeks alone we booked more than $25K in PR and publicity in TV media alone. Yet many businesses and organizations have trouble getting media attention these days. The competition is tough and it can be difficult for even seasoned PR […]

5 Ways to Bring Social to Your Next Event

Hosting or planning meetings, conferences, festivals, or any other number of happenings provide a terrific opportunity to incorporate social media into your event plan and create a community where attendees become part of a shared experience long before and after the actual event is over.   I can’t tell you the number of times I’ve […]