Blog

Facebook Must Focus on Benefits, Not Features

Mashable announced on June 21 that Facebook has added an editing feature to the comments following status updates. We have all made typos while typing away furiously on our smartphones or desktops. Sometimes these errors were minor (lost instead of last) but other times an omission of one word (such as “not”) could change the […]

Advertisers Race to Win with Social Media

Millions of NASCAR fans can’t be wrong. This weekend, NASCAR rebranded a race born in 1957 to capitalize on social media marketing. The Pocono 400 will now be known as the ‘Pocono 400 Presented by #NASCAR’, likely making it the first major sporting event to incorporate a hashtag into its actual title. We recently discussed […]

Women In Biz Network Conference 2012

We are so pleased to be presenting at the Women in Biz Network Conference on May 31. Our topic focuses on harnessing intuition for success. Do you use intuition in your decision-making? You should. The human brain is never more invested than when survival is the goal. Our workshop will focus on defining fear, conquering […]

How To Pitch Like A Pro: 5 Easy Tips

This past month has been very busy for SPARKER Strategy Group. In the last two weeks alone we booked more than $25K in PR and publicity in TV media alone. Yet many businesses and organizations have trouble getting media attention these days. The competition is tough and it can be difficult for even seasoned PR […]