Top Social Media Moments of 2015

It was that time of year again for my social media round-up of the top social media moments of 2015. It was no small task to narrow it down to five but this list was chosen from a Canadian perspective and it still covers the most amazing moments of the past year. Big thanks to […]

Spec work kills: Don’t work for free

Toronto agency Zulu Alpha Kilo wants everyone to just say “NO!” to spec work. What is spec work anyway and why is it so harmful to the advertising and creative industry?   Let’s talk first about what this phrase means. The full version is SPECULATIVE WORK. Speculative meaning, “engaged in, expressing, or based on conjecture […]

Dislike button: What you need to know

Is your Facebook feed full of news stories and TV clips about the DISLIKE button? It’s time to stop with the panic about the Dislike button! Mark Zuckerberg emphasized this week the button is being designed for people to express empathy over a negative event or circumstance. What this means is that it likely won’t […]