#IceBucketChallenge: Why Was It Such A Hit

MoneySense Magazine recently published Canada’s top-rated charities in their December 2014 edition. As part of this report on the state of Canadian charity and our propensity to give, MoneySense writer Romana King asked SPARKER Strategy Group founder Susie Erjavec Parker why this past summer’s #IceBucketChallenge in support of the ALS Society was so successful that it easily went viral and was able to cross-over from an offline movement into social media phenomenon.

Read more here: http://www.moneysense.ca/planning/why-the-ice-bucket-challenge-was-such-a-hit

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