March 8 marks International Women’s Day. International Women’s Day has been observed since in the early 1900’s, a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies.
According to a TechCrunch article published this week, women are rocking social media moreso than men. Not surprising considering our propensity for dialogue, expression, and the need to get serious business DONE.
According to the findings, “women are more likely to interact with brands via social media than men. More than half of women use social media to show support and access offers from brands, while less than half of men are using social media in the same way.” Ladies and gents, that is some serious clout. As individuals become bigger and better generators of content, these social influencers will hold brands accountable and lobby for changes more than ever. Disruption is good. Accountability is better.
To celebrate International Women’s Day this year, I will be speaking on a panel at a screening of Miss Representation at Cinemetheque. I will be asked to provide my views and opinions about what women face today (have the challenges really changed or just the way we deal with them), and I am thrilled to be able to do so.