You have likely seen the HuffPo’s blog entry from Lisa Belkin about Yahoo CEO Marissa Mayer‘s new edict which states remote employees will be a thing of the past at Yahoo corporate offices. Instead Mayer wants “bums in seats” with the mistaken belief that this somehow improves productivity and the bottom-line.
The reality in 2013 is CEOs should not be investing in real estate to house their employees. In fact, it should be quite the opposite. Workforces must be free to thrive and succeed in the ever-changing and dynamic environment of business 2.0. The fact a digital company like Yahoo would require its employees to be onsite is almost laughable. A company based on the idea users can login from anywhere in the world is suddenly clinging to some 1950s mentality that says “if I see you in the office you must be working” as opposed to say playing Farmville.
Many businesses have embraced the remote workforce mentality especially in large metropolitan areas where commuting can be a full-time job. For some interesting and compelling stats about remote working, check these out:
- Over 90% of employers say they offer some kind of flexible working option (Source: Slideshare)
- Over 70% of employees express an interest in working from home, at least part of the time (Source: Slideshare)
More fun stats on this here.
Bell Canada even has a downloadable guide containing best practices and tips for making remote working a success. To ignore other factors affecting workplace productivity is a major misstep. This may not affect Yahoo greatly in the short-term but good luck recruiting and keeping the Millennial and Gen Y workforce to take Yahoo to the next level. These types of HR practices will deter young developers and business people who crave and need flexibility from Yahoo and drive them to the competition. As Jessica Stillman states in this blog post for VSee the battle for tech talent is fierce. And is it one modern companies can really afford to lose? Suddenly that Google Hangout Team Meeting just got more attractive.