PR and Social Media Woots and Wallops of the Week: November 24, 2012

A number of stories coming out of politics and business these days have an active and compelling social media angle to their narratives. To this end, we are going to start a weekly round-up of events in PR, social media, and marketing–which are becoming increasingly intertwined–that caught our attention. In other words, the good, the bad, and the ugly.


Let’s examine which brands and businesses made our list of Woots and Wallops this week:

Wallop: Last week, BP as a result of the disastrous Gulf oil spill of 2010 and has agreed to pay $4.5 billion in fines and penalties. But what happens to a public reputation once it’s been vilified in the press and by consumers alike? By blowing a PR budget of upwards of $40 billion in the next couple of years, will BP be able to hide all those links on the last few pages of Google and get back to extracting Texas Tea and raking in billions upon billions per quarter in revenues?


Sock Monkeys Against CancerWoot: We are thrilled to give a Woot! to SMAC (Sock Monkeys Against Cancer). Marjorie Clayman brought this campaign to our attention. SMAC! is a gang of philanthropic monkeys providing tangible support to those battling cancer, reminding them that no one fights it alone.

Cancer is awful. There is no question about that. Jennifer’s mom lives 1,200 miles away, making all of her cancer tests & treatments that much harder for her daughter.

This is why she created SMAC! to give her Mom a “buddy” she could hug to remind her that Jennifer is with her.

They achieved their campaign “tipping point” this week, and supporters truly hope Jennifer continues this great idea through to its goal of $35,000. Donations can be made here. A great cause you can still contribute to!


Justin Bieber Receives Diamond Jubilee Medal

Photo courtesy of CBC

Wallop: At first we thought it is was a photoshop spoof. We thought “This can’t be.” Oh, dear readers, “It be,” in the words of Seinfeld’s Elaine Benes. On November 24, Canadian super star Justin Bieber was recipient of the Diamond Jubilee Medal. You would think this would be a great PR moment for The Biebs (as he is commonly referred to) but sadly the story quickly turned from a nation honouring one of its most popular exports to a story about a pop star who showed up for this prestigious honour wearing coveralls. Not only did his wardrobe choice overshadow his award, it now called into question why was he even considered for the award in the first place. Considering how Justin Bieber chose to present himself, did the award actually mean anything to him? An epic fail for young Justin Bieber. Let’s hope Harry Rosen calls Justin’s people and gets him in for a custom-made fitted suit stat. This could be an entire PR campaign in the making…



Stay tuned for next week’s Woots and Wallops. See a story you would like to Woot! about or one where you’d rather Wallop? Send us the link

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