IABC Manitoba: March 20, 2012 | Media Panel – Reaching Your Audience: What to do and what NOT to do

SPARKER Strategy Group is pleased to be a part of this panel presentation tomorrow hosted by IABC Manitoba.

Image courtesy of PR Newswire

As communications professionals, we are always looking for the best ways to reach our audiences. Traditional media -print, TV, radio- remains one of the best ways to share our stories, but we must understand the opportunities and limitations to engaging in the journalistic process of story creation.


Join us on March 20, for an interactive media panel as our experts share with us their experiences, advice and insight. The panel will feature professionals with diverse backgrounds in communications and media relations.



Karen Mitchell, News Director at CTV Winnipeg

Aaron Epp, Managing Editor at The Uniter

Mychaylo Prystupa, Reporter at CBC News

Julie Carl, Deputy Editor at Winnipeg Free Press

Susan Erjavec Parker, Founder of SPARKER Strategy Group


Moderator: Brian Smiley, Media Relations Coordinator/Spokesperson, Manitoba Public Insurance


The PaddleWheel Restaurant
6th Floor, The Bay Downtown
450 Portage Avenue
Winnipeg, MB R3C 0E7

Tuesday March 20, 2012 from 11:30 AM to 1:00 PM CDT
For further event information, please contact:
Wendy Elias-Lopez
Director, Professional Development
IABC Manitoba Chapter


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